Studio portrait from a Nike campaign featuring Slick Rick The Ruler posing alongside the custom NIGO puppet, with NIGO wearing his signature green cap, sunglasses, red NIGO shirt, denim jacket, jeans, and white sneakers, set against a blue background.

Nike x NIGO

We worked with Team Nike and NIGO on the campaign for the release of their new Nike Air Force 3 collab. The launch is tomorrow! We created both the NIGO custom puppet and the costume.

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Production credits


Creative direction @kings0l0m0n @groteskito
Director Ben Solomon @kings0l0m0n
Production company @aftrhrs.tv
Executive producer Thelonious Brooks @biggieschmaltz
Line Producer Mahlin Diamond @mahlindiamond
Production manager Tristan Marciano
Production coordinator Alexandra Palmieri

1st AD Augie West
2nd AD Bryan Allen
2nd 2nd AD Theron Tee Alford

DP Doug Durant @dougdurant
1st AC Ginny Taglia @ginnyhub
2nd AC Allie Iacono

Gaffer Pete Milmoe @peteyfpablo
2nd Electric Dave Gettens
3rd Electric Jordan Bell
Key Grip Gulab Singh
BBG Garland Berenzy
3rd Grip Hana Kim

Sound Anthony Charles @1tonycharles_

DIT Jack Berner @jckbrnr

Production Designer Luke Carr @wolfdiamond
Set Decorator Grace Bilbao @grace_bilbao
Art Director Gino Fortebuono @ginofortebuono
Graphic Designer/ Prop Master Bill Bishop @framesandflames
Leadman Fernando de Castro
Set Dresser Lizz Jardim @lzzjrdm
Set Dresser Christian Castan @hugefuckingposer
Set Dresser Christina Coleman
Driver Leone Sky @onlygettingdar

Stylist Taisha Suero @taishasuero
Styling assistant Emari Campbell @emaricampbell

Editor Giovanni Autran @giovannipautran
Color Nick Metcalf @Nick__metcalf @raremedium.tv
Online Edit / VFX Rob Del Ciancio @blood.sweat.and.pizza @framedistillery
Original music / sound design Gavin Little @echolab
Motion Designer Danny Garcia @cognitiveconcepts
Post producer Michael Flexner

Stills Cian Moore @cianmoore
Additional stills Alain Levitt @alainlevittphotography
Retouch Michelle Pesante @Michi_pea
Retouch @bahawk_studios

NIGO Puppet Creative Director Zack Buchman @furrypuppet
Puppeteer Peter Bradley
Puppet Wrangler Spencer Lott

Talent
@therulernyc
@lilyachty
Jasmine Ruiz cohost
Mark Sarto Station Manager
Joseph Lamberti intern

Nigo @nigo
Dan Doyle @dan_doyle_
Hiroshi Kuz @Hiroshi_Kuz
Mandy Aragones @mandyaragones
Nate Sherman

NIKE TEAM
Sr global creative director Kimou Meyer @groteskito
Energy Marketing Vedant Vasavda @normalcypact
Global Producer Lisa Calgaro @Lisacal.garo
Art Director Ger Tierney @Gertierney
Marc Fraser @marcfraser66
Dawn Baxter @dawniedub
Rebecca Russel @therussell
Logo Design Roberto Rodriguez @rgrq.xyz

Jasmine Ruiz sitting at a retro-style radio station desk labeled W-AF3, surrounded by vintage audio equipment, music memorabilia, and a microphone with a "NIGO'S WORLD" tag, in a nostalgic, warm-toned studio setting.
Mark Sarto as the Station Manager, sitting in a cluttered office cubicle surrounded by piles of paperwork, an old phone, and a wall covered in pinned notes and documents, with a “DEDICATION” motivational poster hanging beside him.
Custom puppet of NIGO wearing his signature green cap, sunglasses, and denim jacket, standing behind a mixing console in a retro-styled recording studio, surrounded by cassette tapes, large speakers, and soundproofing foam panels.
Close-up of black and white Nike Air Force 3 sneakers from the Nike x NIGO collaboration placed on a vintage audio mixing board, with a “W-AF3 NIGO'S WORLD” microphone and illuminated “ON AIR” sign in the background, evoking a classic radio station vibe.
Film photo from a Nike campaign, showing a NIGO puppet with cohost played by Jasmine Ruiz on the set of W-AF3 radio station, surrounded by microphones and vintage audio equipment.
Behind-the-scenes shot of the custom NIGO puppet wearing his signature green cap, sunglasses, red NIGO shirt, and denim jacket, sitting on a crate full of vinyl records, with puppeteer Peter Bradley lying on the floor in the background.
Behind-the-scenes photo of Furry Puppet Studio team, including two puppeteers, with a custom NIGO puppet created for a Nike campaign, in a photo studio setup with lighting equipment and backdrops.
Vintage stylized magazine cover of "NIGO NEWS" featuring a custom puppet of NIGO wearing his signature green cap, sunglasses, and denim jacket, holding a black and white Nike Air Force 3 sneaker, with headlines about the Nike x NIGO AF3 collaboration and sneaker release reviews.
Jasmine Ruiz as cohost, Slick Rick, and a custom puppet of NIGO pose together in a retro radio station set labeled W-AF3, surrounded by audio equipment, a turntable, and walls decorated with vintage music memorabilia and an “ON AIR” sign. A behind-the-scenes shot from the launch campaign of the Nike x NIGO collaboration.
Studio portrait from a Nike campaign featuring Slick Rick The Ruler posing alongside the custom NIGO puppet, with NIGO wearing his signature green cap, sunglasses, red NIGO shirt, denim jacket, jeans, and white sneakers, set against a blue background.
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